Project management in creative industries Essay

Project management in creative industries - Essay Example The organization selected for analysis and evaluation belongs to an advertising industry. The Creative Advertising Agency London is a leading organization in the industry located in UK. For successful performance, the Creative Advertising Agency London needs effective project management system which consists of control activities and effective resource allocation in order to achieve overall objectives of the company. The Creative Advertising Agency has a centralized structure. Centralization leads to greater rigidity and more formalized central control. Specialization of task by units results in fragmentation and creates problems in communication and coordination. The greater the degree of specialization, the greater the tendency to concentrate on individual functions while losing sight of overall corporate objectives. Thus, in large advertising agencies conflicts may arise among product group, functional, and territorial managers, even though all are preoccupied with marketing. Despite protesting cries that marketing specialists are "organization men," organizations require routines, programs and procedures, and conformity. Among the factors taken into consideration in answering it are the product line, customers, and processors. Traditionally the Creative Advertising Agency has been hierarchical, with functional groupings based on authority and responsibility. Recently these structural arrange ments have changed. Marketing organizations now include more than sales. Moreover, technology, including computer usage, has led to organizations that have developed along horizontal lines (Burkun 32). Departmental structure helps advertising agencies to deal with complex environment and solve daily problems. Much advertising agencies thought dwell on such concepts as the centralization of business management (Surmanek 88). Customer orientation, in contrast, stresses consumer sovereignty, environmental forces, and