Differences in Marketing products or Services to Organisations and Essay

Differences in Marketing products or Services to Organisations and Customers - Essay Example Marketing is the core of any business and the success or failure of marketing can affect the future of the organization. Different marketing strategies are used for different products and services. Moreover, marketing strategies used for marketing a product or service to a customer and to an organization is different as both an organization and a customer have basic differences in their buying habits. This paper briefly explains the basic differences in marketing a product or service to a customer and an organization. Organizations purchase and use goods for further production, operations, or resale whereas the customers always buy finished goods for their personal use. In other words, organizations always look for the utility of the product or service they purchased for making the profit whereas customers always look for quality, reliability and cheaper price of the product. Advertisements and sales promotion techniques can usually attract more customers whereas such things alone may not convince organizations. For example, a tire manufacturing organization purchases rubber for making tires. So they will be keen in getting rubber for the cheaper price and in better quality rather than the attractiveness of the branding or packaging of it. On the hand, a customer who purchases a tire will definitely be attracted by the brand value and attractive packaging.