Public Relations Digital Convergence

Questions: 1. In your own words, how would you describe the problem statement? That is, what are the Ministrys objectives and for what purposes will the fi ndings of the ongoing surveys be used?2. What are the specifi c measurements being taken in the survey?3. Look at the section on the methodology used. What channel was used to obtain the information? Do you think this might create a bias in the results? If so, say why?4. What were the fi ndings of the research? Briefly describe? Answers: 1. In the late 20th century, the world witnesses the transformation from analogue to digital television. This culminated in the development of digitally integrated world that moulds the vision of the people (Fuller Basher, 2013). The problem statement explores the reasons for research objectives, methodology and the variants of the measurements adopted. In the section, the Ministry of New Zealand has adopted some objectives. The Ministry of New Zealand aims to supervise the swelling rates of digital television that helps shape the decision regarding the digital shift date (Oren Shahaf, 2013). Another objective is to regulate awareness and comprehend the digital shift in the domain of Information Technology. With the help of the paradigm drift, a public awareness campaign can be targeted. The ministry aims to locate barriers to the skyrocketed results. It composes a blueprint of the awareness of the digital television. The ministry targets at the transmutation of television sets tha t receive the swelling targets of the digital television. The ministry intends to convert the main set to the reception of digital signals. The ministry of New Zealand targets at the comprehension of digital television. It shows how the world perceives the changing dynamic of the world of television from analogue to digital television. At the same time, it deals with the modern changes that influenced the world of television (Ellis Kent, 2015) The main purpose of conducting the survey is to understand the digital take-up in the households of New Zealand. The country New Zealand witnesses a revolutionary wave of change from analogue to the digital television. The survey explains that a high proportion of households in New Zealand have received digital television. The survey mentions that the regions of Hawkes Bay and South Island have drifted to the digital television from the conventional analogue systems (Barker, 2016). The survey was conducted to identify and analyze the digital progression among the domestic areas. The domestic households should have the regular television sets used in the last six months. The survey shows an ever-increasing rate of usage of digital television in New Zealand. During that time, the country New Zealand witnessed a new wave, as far as the digitization was concerned. The country saw an absolute haul of television and the phase of digitization became a new fad. The survey report was conducted in New Zealand in the year 2013 using the last six months index. The breakdown of the survey report shows that the regions of New Zealand like Northland, Wellington and Waikato witness an ever-increasing rate of digital take up in the broader sense (McAnally et al., 2014). At the same time, the survey shows the rate of digital take up in the remote regions of New Zealand. The survey considers the age and ethnicity factors while computing the digital advancement in the varied regions of New Zealand. The survey helps to decipher many important facts related to the digital development of the regions of New Zealand for the last six months in the year 2013 (Lachapelle Maarek, 2015).Conclusively, the survey is useful to comprehend the digital take up in varieg ated regions of New Zealand. 2. The measurement needs derived for two reasons. One of the components is to see measurable results from the communication activity. The section identifies and analyzes the measures adopted for the survey. The first measure is Take-up National conversion (comprising the South Island and Hawkes Bay). The survey shows that the Take-up has risen from 91% to 94%. Take-up National conversion (including the South Island and Hawkes Bay) has significantly increased from 91% to 94% (Zealand, 2015). The survey shows that conversion is 91% in the Lower North Island and 92% in the Upper North Island. Another measure is General Awareness that comprises the population of South Island and Hawkes Bay. The National awareness of the regions of the switchover is estimated at 92%. The Lower North Island residents comprise the people living in the Upper North Island and are aware of the paradigm shift (93% relative to 89%). Another measure that is considered is Cognizance of Households in the North Isla nd (Curtin et al., 2014). It is believed that 84% of households in the North Island know that the switchover occurs. After the occurrence of the switchover, the households of North Island would not be able to watch television that are not compatible with Sky, Vodafone, Cable TV, Freeview or Igloo. Like the residents of Upper North Island, the Lower North Island has the knowledge of the switchover (88% relative to 82%). The ken of the shifting data has greatly revised for both the Lower and Upper North Island. For the case of the Lower North Island, the shift of the data has exponentially revised (from 56% to 69%) and the Upper North Island (from 46% to 56%). Like the survey of the last quarter, Lower North Island inhabitants are more knowledgeable compared to the residents of the Upper North Island (Schweizer et al., 2014). They have the cognizance of the occurrence of switchover in the regions of New Zealand. The 44% of families know that their recording gadget needs to go advanced at a rapid pace. The 45% of family units from the Lower North Island know about this and 43% of families in the Upper North Island know about these outcomes. Comprehension of their own advanced status has remained moderately reliable among both changed over family units and unconverted families. The 91% of changed over family units know they have computerized TV and 71% of unconverted families know they are simple. Barrier Cost is the essential thing that facilitates computerized TV (29% and 20% as the main barrier). Contrary to the last quarter, there has been a rise in the non-convertible household units. These households are content with the present programmes and channels (from 3% to 11%). This variant of households forms a small proportion in the index of New Zealand. Summing up, these four measures are useful in conducting the comprehensive survey adopted for the switchover regions (Oren Shahaf, 2013). These four measures help to conduct the survey and generate results with ease. 3. In the section, the quantitative research methodology is used. Telephone survey was conducted on the household to derive substantial information. The telephone survey was conducted on households (the sample includes the heads of private residences using telephone line). The research includes eight minutes questionnaire and conducted on the household in 2013. The telephone survey records a moderate 38.06% response rate (Horrocks, 2016). While conducting the survey, a minimum of 1600 interviews were conducted in every Regional Council. At the same time, there was a uniform spread in the switchover regions. The data gathered from household composite includes household sizes blended with age, ethnicity (Maori and non-Maori) and regional variation (urban and non-urban). Differences in results between the present and past wave are estimated at the 95% from the earlier statistics (Vered Humphreys, 2014). Once a locale has exchanged over, they are not incorporated in the overview. For example, the West Coast and Hawkes Bay have been abandoned from wave 10 onwards and whatever remains of the South Island has been rejected from wave 13 (Crothers et al., 2016) Wave 4 rejected Canterbury, inasmuch of the tremor. Along these lines local comes about for Wave 4 bar Canterbury and national outcomes for Wave 4 speak to 'all of New Zealand less Canterbury'. An attempt is made to revise the sample. The wave involves the respondents of the North Island (Reid, 2016). The main reason behind including the candidates of the North Island is that South Island and Hawkes Bay drifted their path. It implies that the national results from the existing quarter cannot be compared with the results of the previous quarter. Another revision is the complete questionnaire does not contain any indication of TelstraClear. Here, the response is changed to Vodafone (Hutchins et al., 2015). In the questionnaire, the C hoice TV made an entry to the list of channels that determine the digital transmutation status. In the section, an array of questions includes revised contacts that were introduced at the last part of the survey. All through the report, the nett scores have been ascertained (e.g. consolidating marginally and emphatically concur and so forth.) utilizing the crude information. Because of adjusting, physically consolidating the two separate rates may deliver a unique result. The Net score does not give us authentic information. At the same time, the survey consists of the respondents of the North Island. The respondents of South Island and Hawkes Bay are not included. Therefore, there was a discrepancy in the national survey result. The result of the previous quarter has no relation with the result of the existing quarter (Mackey et al., 2015). 4. Take-up National conversion (including the South Island and Hawkes Bay) is important. The overview demonstrates that the Take-up has ascended from 91% to 94%. Take-up National change (counting the South Island and Hawkes Bay) has altogether expanded from 91% to 94% (Zealand, 2015). The study demonstrates that change is 91% in the Lower North Island and 92% in the Upper North Island. Another point is General Awareness that contains the number of inhabitants in South Island and Hawkes Bay. The National consciousness of the locales of the switchover is assessed at 92%. The Lower North Island occupants include the general population living in the Upper North Island and know about the outlook change (93% with respect to 89%). As per the findings of the Colman Brunton report, the knowledge of the shifting data has greatly revised for both the Lower and Upper North Island. For the case of the Lower North Island, the shift of the data has exponentially revised (from 56% to 69%) and the Up per North Island (from 46% to 56%). Like the survey of the last quarter, Lower North Island inhabitants are more knowledgeable compared to the residents of the Upper North Island (Schweizer et al., 2014). They have the cognizance of the occurrence of switchover in the regions of New Zealand. The 44% of families know that their recording gadget needs to go advanced at a rapid pace. The 45% of family units from the Lower North Island know about this and 43% of families in the Upper North Island know about these outcomes. Comprehension of their own advanced status has remained moderately reliable among both changed over family units and unconverted families. The 91% of changed over family units know they have computerized TV and 71% of unconverted families know they are simple. The Colman Brunton survey conducted in 2013 recorded the biggest barriers related to the take up of digital television. As per the finding of Colman Brunton, the survey covers two places Lower North Island and Upper North Island. These two places have experienced barriers regarding take up of digitization of television. The cost and lack of priority are considered the two main barriers. Other barriers are construed as: too expensive for me (Lower North Island records 39% and Upper North Island manifests 24%). The next barrier is not a priority (Lower North Island 18% and Upper North Island 21%). The next barrier is Happy with existing programmes and channels (Lower North Island 1% and Upper North Island 16%). The next barrier is I will watch TV on the internet instead (Lower North Island 8% and Upper North Island 7%). The next barrier is Happy with existing reception (Lower North Island 2% and Upper North Island 5%). The next barriers do not understand why things need to change (Lowe r North Island 8% and Upper North Island 4%). The next barrier is Equipment/installation too confusing (Lower North Island 6% and Upper North Island 3%). The last barrier is do not know enough about it (Lowe North Island nil and Upper North Island 2%). 5. The Colman Brunton report underscores quantitative research methodology and used telephone survey in the segment. The digital TV is a technique of transmitting TV and other data to the home. Extensively, four stages of digital television can be enumerated: earthbound, satellite, link, and system or Internet associations. Of these stages, just Digital Terrestrial Television (DTT) requires to start the government activity. The government guarantees reasonable range for accessing information. In contrast to simple TV, digital TV can provide more projects utilizing a similar measure of range, and additionally coordinated teletext, electronic program aides and components. Therefore, the digitized television brings about a host of facilities to the consumers around the globe (Norris, 2013). A noteworthy concentration of the telecom business delineates pathway for DTT, which aims to supplant the existing simple analogue TV. Nonetheless, it is demonstrated that genuine take-up and fruitful utilization is slower than usual. The Current government and industry anticipate that New Zealand DTT depends on globally perceived models utilizing range in the UHF TV groups. The Capital speculation required for existing telecasters to set up an essential DTT stage would be generally unobtrusive. Some in the telecom business are suspicious that a monetary model for DTT will rise. For example, satellite connected television is used. Others consider DTT inescapable in the long haul for up to 80% of New Zealand's populace. Digital TV in New Zealand comes as Freeview and Sky. The essential Freeview, Freeview Satellite, is comprised of 19 stations including radio stations (Mersham Peart, 2009). As per the survey that was conducted in 2013 employed an interesting tool in the research. The survey covers the regions that fall under the category of switchover, mainly the Lower North Island and Upper North Island. The survey records mixed responses from the locales of these regions. The survey considers varied measures that mould the research and give an interesting insight into it. Certainly, other interesting components shape the digitalized phase of New Zealand (Mersham Peart, 2009). New Zealand changed to advanced TV, giving buyers a superior quality ordeal and more channels. The change to advanced TV is a piece of an innovation development. In TV, the generation is moved from a solitary channel to a few channels, from high contrast to shading, and now from simple to computerized broadcasting. One of the Ministry's lead programs, Going Digital aims to transform New Zealand to advanced TV. Going Digital became a fad in the national overarching program. It upheld a composite showcasing program highlighting Seymour the advanced canine. Auckland was the last district to do the change to advanced TV. It changed after the lower North Island and South Island that occurred in early 2013. This is a noteworthy point of reference in the historical backdrop of New Zealand TV. Simple administrations dominated the world of television since the 1960s. The New Zealanders had admittance to only one channel for a couple of hours every night (Mersham Peart, 2009). Summing up, the country New Zealand intends to regulate the high rates of advanced TV that shapes the choice with respect to the computerized television. Another goal is to manage mindfulness and appreciate the advanced move in the area of Information Technology. The service focuses on the transmutation of TVs to the phase of computerized TV. The service plans to change over the primary set to the gathering of computerized signs. The service of New Zealand focuses on the perception of advanced TV. It indicates how the world sees the changing element of the world of TV from simple to advanced TV. In the meantime, it manages the present day changes that affected the world of TV. Referencs Barker, G. R. (2016). Digital Convergence and Diminished Creative Industry Growth: A New Zealand Case Study. Crothers, C., Smith, P., Urale, P., Bell, A. (2016). The Internet in New Zealand.Auckland, NZ: Institute of Culture, Discourse Communication, Auckland University of Technology. Curtin, M., Holt, J., Sanson, K. (2014). Introduction: Making of a Revolution. InDistribution Revolution: Conversations about the Digital Future of Film and Television(pp. 1-17). University of California Press. Ellis, K., Kent, M. (2015). Accessible television: The new frontier in disability media studies brings together industry innovation, government legislation and online activism.First Monday,20(9). Fuller, I. C., Basher, L. R. (2013). Riverbed digital elevation models as a tool for holistic river management: Motueka River, Nelson, New Zealand.River Research and Applications,29(5), 619-633. Horrocks, R. (2016). The arts in New Zealand: A changing field of forces.New Zealand Sociology,31(7), 132. Hutchins, B., Meese, J., Podkalicka, A. (2015). Media Sport: Practice, Culture and Innovation.Media International Australia,155(1), 66-69. Lachapelle, G., Maarek, P. (Eds.). (2015).Political Parties in the Digital Age: The Impact of New Technologies in Politics. Walter de Gruyter GmbH Co KG. Mackey, T. K., Cuomo, R. E., Liang, B. A. (2015). The rise of digital direct-to-consumer advertising?: Comparison of direct-to-consumer advertising expenditure trends from publicly available data sources and global policy implications.BMC health services research,15(1), 236. McAnally, H. M., Hancox, R. J. (2014). The long-term health effects of too much television: whose responsibility?.Journal of epidemiology and community health, jech-2014. Mersham, G. Peart, J. (2009). Public relations and communication management: An Aotearoa/New Zealand perspective. North Shore, NZ: Pearson. Norris, P. (2013). The progress to digital in New Zealand.International Journal of Digital Television,4(1), 21-32. Oren, T., Shahaf, S. (Eds.). (2013).Global television formats: Understanding television across borders. Routledge. Oren, T., Shahaf, S. (Eds.). (2013).Global television formats: Understanding television across borders. Routledge. Oren, T., Shahaf, S. (Eds.). (2013).Global television formats: Understanding television across borders. Routledge. Reid, D. (2016). Cooking Class: Ideology, Identity and the Commodification of New Zealand in Annabel LangbeinThe Free Range Cook.MEDIANZ: Media Studies Journal of Aotearoa New Zealand,15(2). Schweizer, C., Puppis, M., Knzler, M., Studer, S. (2014). Blast from the past? A comparative analysis of broadcast licensing in the digital era.Journal of Information Policy,4, 507-528. Vered, K. O., Humphreys, S. (2014). Postfeminist inflections in television studies. Winseck, D. (2014). New Zealand's Ultra-Fast Broadband Plan: Digital Public Works Project for the Twenty-First Century or Playfield of Incumbent Interests?.Media International Australia,151(1), 157-170. Zealand, N. (2015). Ministry for Culture and Heritage..The Passchendale.

Vincent van Gogh Essay Example

Vincent van Gogh Paper Thesis:Vincent van Gogh was seen upon as a failure in his lifetime, which lead to various mental disorders and ultimately suicide, but is today viewed as the foremost representative Vincent van Gogh was seen as a failure in his lifetime which lead to various mental disorders and ultimately suicide, but today is viewed as the foremost representative of postimpressionist art.Unable to conform to normal life, Vincent turned to art to passionately express his feelings.His style of choppy brush strokes of brilliant colors was looked down upon by other artist of his time but with support from his brother, Theo, Vincent lived his dream of becoming an artist.Although he enjoyed painting, the intense feeling of failure and rejection by women, took a toll on Vincent.He went through long bouts of depression, which led to his suicide.Today, Van Gogh is seen as one of the most achieved and inspirational artists of all time. Vincent van Gogh was born on March 30, 1853 in North Brafant, Holland. He was the son of Theodorus van Gogh, an evangelical Calvinist, and Anna Cornelia Carbentus.He was the second son named Vincent, thefirst died an infant.This always made Vincent feel like a replacement son for his parents.As a child Vincent was shy, and preferred to be alone.He liked the outdoors and admired its beauty, which he portrayed is his paintings later in life (Schaffner Vincent spent thefirst twenty years of his life trying to discover his true calling.Hefirst worked as an art dealer for Goupil and Co. in Paris.While working here he learned alot about art and developed his own tastes and preferences.Van Gogh then decided that he wanted to go into the ministry.He went into theological studies at the University of Amsterdam.After failing his classes, Vincent served as a missionaryfrom November 1878 to July 1879 in a coal mining district in Belgium.Observing the lives

Project Scope Academic Essay Topics

Project Scope Academic Essay TopicsWith a project scope academic essay topics, you will know the structure of your essay. Once you have a concrete idea on what is going to be in the outline of your essay, then the assignment can begin.You may find that the academic essay topics include many different types of topics. For example, the title of your essay is very important. Your essay topic should be relevant to the title will dictate what else needs to be in the essay. There are many ways to make sure that the essay title is not confusing.If your topic is factual, a chronological or historical topic, then the academic essay topics will focus on history. However, there are other types of topics that do not fit neatly into these categories. For example, if your topic is in relation to the person or event, then you will likely be able to explore that person or event more fully. For example, if your topic is in relation to an aspect of the culture, then the essay topics may be based on th e time period or situation in which the cultural trait was employed.Sometimes, term essay topics are included. In addition to the area of your research, a term topic may discuss the overall impact of the research. These will be used for college-level classes. Term topics often focus on a single aspect of the research.These two types of academic essay topics require different types of writing styles. If you are working with a term topic, then you may find that you need to use a shorter word count than if you are working with a chronological or historical topic. Therefore, the type of structure you have for your academic paper is going to be different.Remember, that when you are writing your academic essay topics, you will want to be aware of the style of writing that is common in the field of study in which you are working. Then, you will be able to write a thesis-like essay using the style of writing that is in general use within the discipline.The importance of a thesis is that it will tell the reader something about the research. When you have an outline of your project scope academic essay topics, you will know where to put your emphasis and when to insert your keywords. By putting all the important aspects into the outline, you will be able to turn an easy task into a more difficult task.

Motherdaughter Conflicts essays

Motherdaughter Conflicts essays My mothers expression was what devastated me: a quiet, blank look that said she lost everything. (p. 143, The Joy Luck Club) In the novel, The Joy Luck Club, by Amy Tan, the characters Suyuan and Jing-Mei (June) have a tumultuous mother-daughter relationship: one that ultimately is composed of conflict and commitment for one another. Their opposing ideas and beliefs is the product of their life experiences, which are drastically different. This and their lack of communication are responsible for many of the problems they face in their relationship. Only when June learns of her mothers past, her life experiences and the ways in which she was raised, can these conflicts be resolved. Amy Tan reveals several themes through her novel, in which she intends for her audiences to understand and learn. Some themes include such topics as lifes choices, and understanding our family and ourselves. Mother-daughter relationships are perhaps the most painful but the most rewarding relationship women share. And though a simple comment such as Youre becoming more like your mother every day. might offend or strike terror in the female heart, she is still considered to be the rock on which we stand, and a steady hand that guides us through life. To understand the mother-daughter connection (healthy or destructive) it is wise to delve deeper and explore why we are first- natural enemies, secondly- why she (our mother) is determinably unpleasable, and last, how to redefine the mother-daughter relationship, so that both can learn and accept the other as she presently is by appreciating the others good qualities and accepting the bad. What is it about the mother-daughter attachment that yields natural enemies and demands so much power? No other human being is as similar to her daughter than the daughters mother. They are mirrored from head to toe. And almost replicated down to their gene...

A Sweet Story About Marmalade

A Sweet Story About Marmalade A Sweet Story About Marmalade A Sweet Story About Marmalade By Sharon The other day I was watching the last episode of the Parkinson Show (a UK talk show), when Michael Caine told a story about the origin of the word marmalade. The word refers to a jelly like preserve, usually made of citrus fruits, in which bits of the fruit and rind are suspended. According to Michael Caine, the name comes into the English language via Mary Queen of Scots, who was visiting a French speaking country and fell ill. Marmalade was one of the dishes they brought to tempt her palate and the phrase she overheard constantly was Maam est malade (Madam is ill) which gave the name marmalade (and which, incidentally) is a great way to remember the correct spelling of the word. So I set out to find out if this could be true. Disappointingly, the etymological dictionaries tell a different tale. The word marmalade meant quince jam and comes into English via French and Portuguese, deriving from marmelo meaning quince. Further back, the origin is Latin and Greek, from terms meaning honey-apple, which was the fruit resulting from the grafting of an apple onto a quince. The mystery is solved, but I cant help preferring Michael Caines version. 😉 Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:7 English Grammar Rules You Should Know45 Synonyms for â€Å"Old† and â€Å"Old-Fashioned†Epidemic vs. Pandemic vs. Endemic

Strategic management of global company Research Paper

Strategic management of global company - Research Paper Example 22). The success of the company in both the Japanese as well as international market is the result of its aspiration to manufacture high quality products. Toyota enhanced its operations considerably in quality to go well with the domestic environment, and as a result has made a triumphal turnaround within US market. In addition, the increase in oil price surprisingly improved the demand for Toyota’s vehicles due to their light and fuel-efficient features. Form that time, global exporting business of Toyota had seen a stable development. With the intention of avoiding import challenges, for instance, directives and import allowances, Toyota launched a 50/50 joint venture with General Motor during 1983 in US, and a completely owned production units in UK during 1989 and another in France during 1997, and a â€Å"50/50 joint venture with French automaker Peugeot in Czech Republic in 2002† (Christensen, 2013, p. 52). Aggressive steps have as well been taken in China, now th e world’s rapidly developing car market. Toyota started its operations during the year 1954, with its head office situated in Tokyo, Japan. It was the hub of designing activities, scheduling, manufacturing of prototypes and assessment of automobiles. It was in charge for each and every function, together with development, designing and assessing cars. Besides, the center is as well responsible of safety technologies, energy management and environmental fortification. During the year 1973, Toyota started the design center at Newport Beach, California. The businesses formed the European center for design to have improved knowledge of local pressures and inclinations of existing and prospective customers. At this point, the group has made successful models such as â€Å"Yaris, Corolla, Corolla Verso, Avensis and Land Cruiser† (Rivenburgh, 2013, p. 92). Global Strategy of Toyota Any business that tryst to enter the foreign market primarily plans to get advantages of Ã¢â‚¬Ë œeconomies of scale’ as well as location and knowledge-gaining result which could be realized by and increase product and service consistency. On the other hand, at this point challenges of localization arise inevitably because of demand for response by the company to local setting such as taste and inclination of buyer, local government policies and cultural features. In the global business strategy matrix, â€Å"along two aspects of stress for cost cutback and stress for local reaction, transnational strategy has the maximum level along both dimensions† (Rivenburgh, 2013, p. 113). Among the four classic global business strategies, Toyota selects transnational Strategy. The best way to execute a transnational strategy is among the most difficult issues that big organizations are coping with these days. The necessity to compete with global rivals such as General Motors and Ford compelled Toyota to try to find better cost economies. Nonetheless, deviations in customers taste preference and government directives across countries indicate that Toyota as well has to be receptive to local demands. As a result, Toyota deals with considerable stress for cost decline as well as for local awareness. To decrease cost by standardizing, Toyota has been speeding up the process of going toward smaller number of automobile platforms, with objective of developing a broad range of models on a restricted range of platforms that have

Managing a health and social cae orgainsation Essay

Managing a health and social cae orgainsation - Essay Example In this context, identifying appropriate management practices for the particular sector can be a challenging task. This paper presents a series of management theories that could be effectively used in the health and care industry. Reference is also made to the ethical and legal issues that tend to appear in the particular sector, at the level that these issues set limits to the freedom of the industry’s employees to take initiatives. It is proved that, like in all sectors, in the health and social care industry the use of appropriate management practices is quite necessary so that the industry’s organizations are able to face market challenges. In any case, before applying any management theory in one of the industry’s organizations it is necessary to take into consideration the ethical implications of the particular initiative. 2. Management and health and social care organizations 2.1 Models and theories of management relevant to a health and social care enviro nment Different views seem to exist in the literature in regard to the involvement of management theories in the health and social care industry. In general, the necessity of these theories for the industry’s organizations is not doubted. Still, oppositions have been developed as to which of existing management theories are most appropriate for the health and social care sector. ... asis is given on hierarchy, as it results to ‘different levels of responsibilities and rights among the members of the organization’ (Harris 2005, p.63). The bureaucratic theory is based on a series of rules, that need to be followed in all organizations that adopt the particular style of management: a) the hiring of an individual to a specific position is depended on his skills; the power of each employee as ‘a member of the organization is related to his position in the organizational hierarchy’ (Harris 2005, p.63); b) following the procedures is of critical importance; no employee has the right to take initiatives, unless they are within the context of the power given to the employee as member of the organization; (Harris 2005, p.63) the activities of individuals, as members of the organization, ‘are predictable’ (Harris 2005, p.63), meaning that there is a routine in regard to the tasks assigned to each individual; this routine cannot be cha nged unless it is ordered by the employer (Harris 2005, p.63). Another management theory that it is widely used in organizations operating in the healthcare sector is the institutional theory. The particular theory is based on the idea that organizations operate in environments that are characterized by ‘a series of myths, such as rules of professional conduct or ethical standards, to which organizations have to conform’ (Shortell and Kaluzny 1997, p.21). At this point, a key difference seems to exist between the common organizational environments, also characterized as ‘technical environments, and the institutional environments’ (Shortell and Kaluzny 1997, p.21). The former tend to press the organizations for continuously increasing their profits (Shortell and Kaluzny 1997, p.21). The latter require that the