The Death Penalty Is Not Legal Essay - 1157 Words

The death penalty was a feature of English law that the early colonists brought with them (Supreme Court Debates). The death penalty was first established in the United States back in the Eighteenth Century B.C. In the U.S 1,436 people were executed from 1977 through May of 2016. Most death penalty cases involve the execution of murderers although capital punishment can also be applied for treason, espionage, and other crimes (ProConorg). There are cons and pros to putting criminals on death row. Also, only certain crimes get the death penalty, and it’s not in every state. The death penalty is the punishment of execution, administered to someone legally convicted of a capital crime. The death penalty it not legal in all 50 states. 31 states have it, and 19 do not. The states that do have it are Alabama, Arizona, Arkansas, California, Colorado, Florida, Georgia, Idaho, Indiana, Kansas, Kentucky, Louisiana, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, and Wyoming. The states that do not have it are Alaska, Connecticut, Delaware, Hawaii, Illinois, Iowa, Maine, Maryland, Massachusetts, Michigan, Minnesota, New Jersey, New Mexico, New York, North Dakota, Rhode Island, Vermont, West Virginia, and Wisconsin (States With and Without). All states have their reasons why they have or do not have the death penalty. The reasons why only aShow MoreRelatedThe Death Penalty Should Not Be Legal1004 Words   |  5 Pagesa bolish death penalty† (Bosman). In thirty-one states, federal government and military legal system, the death penalty is lawful. Even the Supreme Court has been changed direction of capital punishment. One day, it could be a legal and illegal by the Supreme Court. Most of European countries ban the death penalty except Belarus that if a criminal involve international terrorism, murdered, inhumane crime and the criminal receives death penalty. Nowadays, banned the death penalty becomeRead MoreThe Death Penalty Should Be Legal1457 Words   |  6 PagesThe death penalty can be traced all the way to biblical times when people were executed for many reasons such as: for not believing in their god(s), choosing to interact in sexual conduct while unmarried, stealing, murder, etc. The methods of execution back in those times were to either: stone, hang, slay, crucify, and burn not only the offender who committed the crime, but if he or she had a family, the entire family was executed with them as a warning to the people of their tribe or city to notRead MoreDeath Penalty Should Be Legal943 Words   |  4 PagesDo you think that death penalty will give justice for the innocent lives? The death penalty continues to be an issue of controversy in the whole world because people have different beliefs for giving justice to the innocents. For some people, they want it legal because death penalty will give justice for the innocent victims and a form of vengeance to the criminals. On the flipside, other people don’t agree with it because a lot of innocents are putting into death. These people believe that it isRead MoreThe Death Penalty Should Not Be Legal1261 Words   |  6 PagesThe Death Penalty Should Not Be Legal The death penalty should not be legal because of two major reasonings. These reasons are, the death penalty takes the lives of many innocent people, and it also costs too much. The death penalty should not be legal because innocent people are wrongly convicted and killed. According to the Death Penalty Information Center, it puts innocent lives at risk. At least 4.1% of all defendants sentenced to death in the United States in the modern era are innocent (DeathRead MoreShould The Death Penalty Be Legal?985 Words   |  4 PagesBen Goble Mr. Newman English Comp. November 4, 2015 Should the Death Penalty be Legal? The death penalty, also called capital punishment, has been a topic of debate among the public for many years, gaining very little ground in changing the legality of it one way or the other. The topic is very controversial because many people feel that it is wrong to take the life of another person. On the other hand a very comparable number of people push for the legality of capital punishment for condemningRead MoreThe Death Penalty Should Be Legal1555 Words   |  7 Pageshave on a person? The death penalty, or capital punishment, is one of the most debated topics in America. It has been used for centuries, but many claim it to be barbaric, and want the practice to end all together. The death penalty should only be used in cases where there is absolute evidence that the criminal is guilty, because life in prison can be an alternative, there are many flaws in the justice system, and it can be a cruel and unusual punishment. The death penalty is legal in 32 states, theRead MoreThe Death Penalty Should Not Be Legal1573 Words   |  7 PagesThere are many legal issues that come along with the death penalty. Ratified on December 15, 1791, The United States Bill of Rights states in its eight amendment, â€Å"Excessive bail shall not be required, nor excessive fines imposed, nor cruel and unusual punishments inflicted.† (8th Amendment to the Constitution). The Supreme Court stated during the 1958 case of Trop v. Dulles, that the 8th amendment must draw its meaning from the evolving standards of decency that mark the progress of a maturingRead MoreThe Death Penalty Should Be Legal1554 Words   |  7 Pagesreceive the death penalty. Some say it is what they deserve, while others say that it is a â€Å"cruel and unusual†punishment. States, such as New Jersey, have already banned the penalty, but some states are still pending on whether to have the penalty or to follow New Jersey’s path . If you were to go and ask people why they are against the death penalty, they would say it is because it goes against morality, constitutionality, and the irrevocable mistakes of putting the wrong person to death. WhenRead MoreThe Death Penalty Should Not Be Legal1553 Words   |  7 Pagescalled problems with our system of justice is the death penalty. Capital punishment in this country seems to have its pros and cons. There are more issues and complications with being sentenced to death, while the positives are minuscule. The death penalty should not be allowed in the United States, and there are many reasons for this argument. The death penalty has caused controversy in the country since it became popular. 31 states use the death penalty and is also used by the military. Its use isRead MoreThe Death Penalty Should Be Legal Essay2884 Words   |  12 Pagestopic is the death penalty - should it be legalized across the 50 states or be declared unconstitutional? Some believe the death penalty is a better option for those who deserve the highest form of punishment available. However, others argue capital punishment is a waste of resources and should be brought to an end. Therefore, while many believe the death penalty should be legalized throughout the United States because it offers a higher form of punishment, others believe the death penalty should be

A Violent Society Causes Domestic Violence Essay - 1958 Words

People who are close to one another need to trust each other. We should trust our parents not to hurt us, and to give us what we need to grow. When someone is abused, the trust is broken. Domestic violence is the use of physical force within a home in any form of abuse. Abuse can be a whole range of physical behaviour, slapping, hitting, beating, or using weapons to hurt someone. It includes verbal and emotional abuse, where someone is constantly insulted and made to feel sad and worthless. It can also include rape and sexual abuse. Sexual abuse is when someone forces another to have sexual intercourse or do other sexual things against their will. Another form of abuse is total control where one adult makes all the decisions for another†¦show more content†¦Widespread belief that women were intellectually inferior to men led most societies to limit womens education to learning domestic skills. Well-educated, upper-class men controlled most positions of employment and power in society. Traditionally, female family members existed only in terms of their relationships to men. As daughters, subject to the control and whim of fathers, women represented a means of economic or political gain through marital arrangements. As wives, they became their husbands property, and symbols of power and status. Violence against women served to coerce their acquiescence in this scheme and perpetuate subservience to male relatives. Legally permitted abuse of women continued to exist in many Western cultures until the late nineteenth century. Early Roman societies deemed a wife the property of her husband and therefore subject to his control. According to early Roman law, a man could beat, divorce, or murder his wife for offenses committed by her which belittled his honour or threatened his property rights. Roman society considered enforcement of such rights of control essentially a private matter, and thus failed to subject the husband to either public scrutiny or disapp roval. Both the Old and New Testament attest to the belief in early teachings in the obedience of women. Indeed, Eves creation from the rib of Adam provided an excuse forShow MoreRelated Injury can result from violence1613 Words   |  7 Pages Injury can result form violence Injury Can Result from Violence Injury can result from many different incidents. One specifically important incident resulting in injury is domestic violence. It is approximated statistically that 1.8 million to 3-4 million domestic violence cases occur each year, unfortunately, the number of cases that occur cannot be more accurate due to domestic violence usually occurring in the relative privacy of one’s home. (Kelly, 2003) As disturbing asRead MoreDomestic Violence And Sexual Violence Essay1624 Words   |  7 PagesDomestic violence, also labeled as family violence and intimate-partner violence, is psychological, physical and sexual violence that takes place within home environment. Adults and children can both be victims. Domestic violence is a major human rights issue across the world, and one of New Zealand’s most serious social issues. One in three women in Aotearoa will experience an abusive relationship, with many more coming dangerously close. Reason Domestic violences occurs when the abuser wantingRead MoreFamily Violence And Domestic Violence1405 Words   |  6 PagesIntroduction Family violence, also known as domestic violence is the disorderly conduct by a person to another person, a family, or a family’s property. It is violence between family members and between people in domestic or intimate relationships. Generally family violence behavior is predicted to be as physical abuse, however there are a wide range of behaviors involved. These behaviors include, sexual abuse, verbal abuse, physical abuse, economical abuse, emotional abuse, social abuse, and spiritualRead MoreEssay about Family Abuse1332 Words   |  6 PagesFamily Abuse ALTHOUGH DOMESTIC VIOLENCE INCLUDES SIBLING ABUSE AND ELDER ABUSE, AND CHILD ABUSE THE FOCUS OF MY ESSAY IS ON SPOUSE ABUSE. DOMESTIC VIOLENCE HAS MANY NAMES; FAMILY VIOLENCE, BATTERING, WIFE BEATING, AND DOMESTIC ABUSE. ALL THESE TERMS REFER TO THE SAME THING, ABUSE BY A MARITAL, COMMON LAW, OR A DATING PARTNER IN AN INTIMATE RELATIONSHIP. DOMESTIC VIOLENCE IS NOT LIMITED TO PHYSICAL BEATINGS. IT IS ANY BEHAVIOUR THAT IS INTENDED TO SUBJUGATE AND CONTROL ANOTHER HUMAN BEINGRead More Domestic Violence in Society Essay1058 Words   |  5 Pages The Womens Aid federation defines domestic violence as the physical, psychological, sexual or financial violence that takes place within a family type or an intimate relationship, and forms a pattern of coercive and controlling behaviour. It may involve partners, ex-partners or other relatives. Though the more common view of domestic violence is that it is the behaviour of some disturbed sick individuals. However sociologists have questioned this, saying thatRead MoreDomestic Violence research proposal1573 Words   |  7 PagesAbstract The purpose of this study is to see whether or not domestic violence causes a damaging affect on children. The study will included criminal justice students in College and the age range will be between 18 and 23 years old. The method is qualitative and will be an interview. Introduction Domestic violence can be defines as a pattern of behavior in any relationship that is used to gain or maintain power and control over an intimate partner. AbuseRead MoreEssay about Violence in the Media813 Words   |  4 Pagesbelieve that violence in the media is to blame for violence in people, but that argument is undermined by the realization that violence existed long before video games and television. In fact, violence has actually been steadily decreasing since these things have been growing in popularity. Critics of violent media seem to long for the â€Å"good old days†; a time before there was violence in the media. These critics fail to acknowledge that those â€Å"good old days† were actually far more violent than todayRead MoreThe Effects Of Rap Music On Social Behavior Essay1693 Words   |  7 PagesIn society today, it is highly noticed that the role of rap music messages and video images of violence causes an increase in negative emotions, thoug hts and behaviors which could lead to violence amongst youth. Rap music has been at the center of concern in regards to the potential harmful effect of violent media on social behavior amongst youth. This potential behavior could be seen in the music video titled â€Å"Kim† by Eminem. In this music video, the storyline, language and sound encourages hostileRead MoreViolence in Sports1840 Words   |  7 PagesLevel 3 PE Violence in Sport and its impact on NZ society Gaby Sansom In my report, I am going to be examining the role that violence plays in New Zealand sport and its impact on the New Zealand society. I will be addressing this topic from a rugby perspective therefore most of my examples will be rugby related. This is because rugby is one of the main sports in New Zealand to the extent that it has become an icon for us. No matter where youRead More Domestic Violence in Canada1662 Words   |  7 PagesViolence has become prevalent within society; it is something the western world has learned to accept. With every minute that passes Canadians come face to face with certain acts of violence they may not have previously encountered (citation). Although, violence is not a subject that one can escape, women and children have unfortunately become the prime victims of violent acts. The media glorifies violence in other countries around the world it fails to address the presence of violence within Canada

Jekyll and Hyde Contrast Free Essays

Dr Jekyll and Mr. Hyde consists of reputation, good vs. evil and damage control. We will write a custom essay sample on Jekyll and Hyde Contrast or any similar topic only for you Order Now In other words, Utterson tirelessly works to prevent his good friend Dr. Jekyll from being dragged into the horrid affairs of Mr. Hyde, and Dr. Jekyll goes to the greatest of lengths to prevent his Hyde identity from being discovered, in order to avoid anyone knowing of his somewhat questionable scientific work and morally despicable behavior. Much of the novel is based on the characters reputations and how they have to maintain a good public image, as they are upper class people. The novel takes place in Victorian England and the main characters are all male members of upper class London. Enfield, Utterson, Lanyon and Jekyll are all aware of social expectations and the importance of appearance, Jekyll and Hyde shows a contrast of public vs private. Even in the first chapter, Enfield is wary of sharing his story of the mysterious door because he loves gossip, as it destroys reputations. In kind, Utterson refrains from informing the police that Jekyll is a close friend of Hyde’s following the murder of Sir Danvers Carew. Rather, to maintain his friend’s reputation and protect his public image, Utterson goes to Jekyll directly to discuss the matter. This issue also arises in the matter of physical appearances, particularly architecture. In the first chapter, we learn that Hyde’s mysterious dwelling is run down, neglected, and shabby. In contrast, Jekyll’s home is extremely well kept, majestic, rich, and beautiful. Ironically, we eventually learn that the mysterious door is in fact connected to Jekyll’s home, it is a back entrance rarely used. Dr. Jekyll and Mr. Hyde is an examination of the duality of human nature, this is shown through the fact that Mr. Hyde is in fact Dr. Jekyll; the difference is that Hyde is formed through all the evil characteristics of Jekyll. Utterson’s discovery of Jekyll’s astounding work occurs in the final chapter of the novel. We have already witnessed Hyde’s powerfully vicious violence and have seen the contrasting kind, gentle, and honorable Dr. Jekyll. In approaching the novel’s mystery, Utterson never imagines that Hyde and Jekyll are the same man, as he finds it impossible to believe their extremely different behavior. In pursuing his scientific experiments and validating his work, Jekyll claims, â€Å"man is not truly one, but truly two. † So, in Jekyll’s view, every soul contains elements of both good and evil, but one is always dominant. In Jekyll’s case, his good side is dominant, but he knows there is evil inside of him, but at the end of the book his evil side becomes stronger and unstoppable. However, as a respectable member of society and an honorable Victorian gentleman, Jekyll cannot fulfill his evil desires. Thus, he works to develop a way to separate the two parts of his soul and free his evil characteristics. Unfortunately, rather than separating these forces of good and evil, Jekyll’s potion only allows his purely evil side to gain strength. Jekyll is in fact a combination of good and evil, but Hyde is only pure evil, so there is never a way to strengthen or separate Jekyll’s pure goodness. Without counterbalancing his evil identity, Jekyll allows Hyde to grow increasingly strong, and eventually take over entirely, perhaps entirely destroying all the pure goodness Jekyll ever had. The book portrays Hyde in like an animal; short, hairy, and like a troll with gnarled hands and a horrific face. In contrast, Jekyll is described in the most gentlemanly terms; tall, refined, polite and honorable, with long elegant fingers and a handsome appearance. So, perhaps Jekyll’s experiment reduces his being to its most basic form, in which evil runs freely without his reputation as Jekyll being at risk. Jekyll and Hyde are not the only examples of duality in the novel. The city of London is also portrayed in contrasting terms, as both a foggy, dreary, nightmarish place, and a well kept, bustling center of commerce. Indeed, just as men have both positive and negative qualities, so does society. Dr. Jekyll and Mr. Hyde contains extremely violent scenes. In each instance, the culprit is Mr. Hyde, and the victim is an innocent. For example, in the first chapter we learn how Mr. Hyde literally trampled a young girl in the street and later on we learn that Hyde, unprovoked, mercilessly beat Sir Danvers Carew to death. Even worse, we find at the conclusion of the novel that Hyde thoroughly enjoyed committing this violence, and afterwards felt a rush of excitement and satisfaction. This shows the pure evil Hyde has that was mentioned before. Interestingly, Hyde’s final victims, when he commits suicide just before Utterson and Poole break into his cabinet, are both himself and Jekyll. In this final act, neither victim is innocent. Clearly, Hyde is guilty of a great many crimes, and Jekyll is guilty as he created Hyde, let him run free, and inhabits the same body as the man. Perhaps in this conclusion, Stevenson is suggesting that to those who promote and commit senseless violence, punishment will come. How to cite Jekyll and Hyde Contrast, Essay examples

Market Segmentation and Competitive Analysis

Question: Discuss about the Market Segmentation and Competitive Analysis. Answer: Introduction Marketing strategy is the priority of every company aiming to make it in the corporate world. The fundamental purpose of marketing strategy is to maintain and increase the companys sales while achieving an excellent competitive advantage. The procedures will include all the basics, long and short term activities in the area of marketing dealing with the analysis of first company situation (Zou and Cavusgil 2002). Marketing strategies sometimes differ depending on location and nature of business. However, there are many ways that the strategies can be categorized. People should not confuse marketing strategy with marketing mission or objective (Kumar 2007). The difference between multi-national companies and those that are struggling is having a good strategic plan and implementing as per the agreement. Aldi supermarket chain has for a long time survived because the company has been able to implement a good marketing plan to reach millions of customers worldwide (De Wulf, Odekerken-Sc hrder, Goedertier, and Van Ossel 2005). Otherwise with a weak marketing plan the company is doomed to fail. The marketing department is essential to the success of every organization because the main aim of setting up the business is to maximize the profit made (Zou and Cavusgil 2002). That the reason many organizations spend more time and resources to make sure the company goals and objective are achieved. Background to the Company Aldi is a German supermarket chain globalized around Germany, UK and eighteen other countries with its headquarters in Essen. The chain was founded by two brothers Karl and Albrecht who took over from their mother. The supermarket comprises of two groups: Aldi Sud and Aldi Nord. For a long time, the two teams have worked separately both financially and legally while still operating in specific markets (Kumar 2007) .The Company can deal with complicated dynamics and hard challenges in different markets resulting in various outcomes. The group performs all over the world in more than ten thousand retail stores (Whyatt and Koschek 2010). ALDI for the past years has undergone strong and consistence growth and at the moment it operates five hundred and fifty stores across the United Kingdom. ALDI has been known for owning one of the biggest supermarket chain stores selling food products. However, the supermarket has now expanded into other products like healthcare, clothing, electronics, household goods, and beauty products all going at second prizes (Cleeren, Verboven, Dekimpe, and Gielens 2010). Marketing Analysis Marketing in simple is described as giving the best product and services at the right time, place and with the best price. In the market world, customers will always go for the best product and the nearest convenient place (Walker, Mullins, Boyd, and Larreche 2005) Management experts will always emphasize on four Ps of marketing more often referred to as marketing mix. Below entails in-depth marketing strategies used by Aldi supermarket. The first one is Price, Place, and Product Strategies. The philosophy of Aldi business is to focus on those necessary investments mostly and at all cost avoid any superfluous so as to give customers maximum savings. Unlike other companies that extend their opening hours, the companys stores operate on limited hours mostly going to twelve hours a day (Jain and Haley 2009). At most times one can see almost three to seven workers to manage the entire functioning of the store that is a different strategy from other competitors which have a high number of employees at one place. The selling philosophy of Aldi supermarket is entirely different from other companies as the company has taken a more active approach to promoting and sells its products that are equivalents to other brands. The success of any business is to attract potential buyers and will largely depend on the competing market price (Cleeren, Verboven, Dekimpe, and Gielens 2010). Another strategy is Promotion Strategy. One of the best and unique strategies Aldi supermarket has adopted is the use of advertisement and brand comparison. The adverts show that all the Aldi brands are of good and equal quality (Smith 2006). In this era of improved technology mostly the social media, it has become easier to communicate with the target customers directly. Advertisement of similar brands gives the enterprise an excellent opportunity to provide more information on the product quality and greater the money value of the product. The company at one time ran a blind taste experiment on different brands in the shopping section (Rust, Lemon, and Zeithaml 2004). The end results showed that many of the consumers that liked the well-known brands also liked Aldi brands. The next most important marketing strategy used by Aldi supermarket is recommendations. Many competitors are working very hard to increase their market share while still exploiting the resources. The company recommends quality enhancement to give more and tougher competitions to other leading supermarkets (Rust, Lemon, and Zeithaml 2004). However, Aldi supermarket has an excellent strategy to provide value and services to customers. A good example is providing an opportunity for online shopping and free home delivery (Jain and Haley 2009). For Aldi business to survive well in the current competitive market, I would suggest the company adopts the Porters five forces model. The main reason for Aldi business is to offer best product and services to potential customers while still keeping the client's loyalty. The company needs to develop unique strategies to overcome trade barriers while still accomplishing the cross-border trade (De, Odekerken, Goedertier, and Van 2005). This model is a system that accesses the level of rivalry in the market while still providing procedure improvement in the business. Apart from the models Aldi uses some of the porters general strategy and makes sure the company in a less costly process on leadership strategy on market differentiation. This shows that Aldi business plan gives enough attention on managing the external environment that includes tax regulations and government policies for import and export compliance can be managed well (Rust, Lemon, and Zeithaml 2004). The company can also adopt the Pestle tool that analysis the external environment of the business. Pestle will also enable the company to know any issue developing while still working on cross borders (Segal and Giacobbe 1994). The company can try what is called joint venture as well as strategic alliance collaborations (Deleersnyder, et al. 2007). This will help the business to form a real alliance that will lower down the competition level. Aldi supermarket to make it needs to consider having an online collaboration with other business minded supermarkets dealing with the same products. Aldi supermarket also needs to look into the issue of a language barrier to penetrate the new market. In business, language barriers play a predominant role in determining whether the company will penetrate the new market or not (Semeijn, Van Riel, and Ambrosini 2004). The company should give full attention to developing a good approach where the customer representative are well trained in a manner that they can speak in language local to where they are doing the business. For a long-term growth of the company, Aldi should focus more on technology to help identify behavior traits so as to manage enterprise change. Conclusion Aldi supermarket straightforward and unique approach to marketing strategies has given them a more competitive advantage in the marketplace. The original balance of the company enables it to provide customers with high quality and own branded products and services at a very affordable price in the market (Juhl, et al. 2006). By adopting some lean approaches, the supermarket has continued to offer its customers high-quality products at the best price. Failure for any profit making company develop good marketing strategy will automatically lead to failure of the organization to achieve objectives and goals. The key to this is early planning and being in a position to read to read and interpret the market trends (Walker, et al. 2005). Having done that Aldi supermarket will be at a safe place regarding competition with other competing supermarkets. The primary desire of every business is to make a profit and when the benefits are not realized the company will not be able to sustain itsel f, therefore, shutting down. Reference List Cleeren, K., Verboven, F., Dekimpe, M.G. and Gielens, K., 2010. Intra-and interformat competition among discounters and supermarkets.Marketing science,29(3), pp.456-473. De Wulf, K., Odekerken-Schrder, G., Goedertier, F. and Van Ossel, G., 2005. Consumer perceptions of store brands versus national brands.Journal of Consumer Marketing,22(4), pp.223-232. Deleersnyder, B., Dekimpe, M.G., Steenkamp, J.B.E. and Koll, O., 2007. Winwin strategies at discount stores.Journal of Retailing and Consumer Services,14(5), pp.309-318. Jain, S.C. and Haley, G.T., 2009.Marketing planning and strategy. Cincinnati South-Western Publishing Company 1985. Juhl, H.J., Esbjerg, L., Grunert, K.G., Bech-Larsen, T. and Bruns, K., 2006. The fight between store brands and national brandsWhat's the score?Journal of Retailing and Consumer Services,13(5), pp.331-338. Kumar, N., 2007.Private label strategy: how to meet the store brand challenge. Harvard Business Review Press. Rust, R.T., Lemon, K.N. and Zeithaml, V.A., 2004. Return on marketing: Using customer equity to focus marketing strategy.Journal of marketing,68(1), pp.109- 127. Segal, M.N. and Giacobbe, R.W., 1994. Market segmentation and competitive analysis for supermarket retailing.International Journal of Retail Distribution Management,22(1), pp.38-48. Semeijn, J., Van Riel, A.C. and Ambrosini, A.B., 2004. Consumer evaluations of store brands: effects of store image and product attributes.Journal of Retailing and Consumer Services,11(4), pp.247-258. Smith, R.L., 2006. The Australian grocery industry: a competition perspective.Australian Journal of Agricultural and Resource Economics,50(1), pp.33-50. Walker, O.C., Mullins, J.W., Boyd, H.W. and Larreche, J.L., 2005.Marketing strategy. McGraw-Hill Education. Whyatt, G. and Koschek, R., 2010. Implementing relationship marketing: supermarkets' perspectives.Marketing Intelligence Planning,28(5), pp.582-599. Zou, S. and Cavusgil, S.T., 2002. The GMS: A broad conceptualization of global marketing strategy and its effect on firm performance.Journal of marketing,66(4), pp.40-56.